Pinkberry walked so the modern dessert era could run.
Back then, we were 14 — Nyx-glossed and emotionally invested in boys who didn’t wear deodorant.
Now? Dessert isn’t just a treat — it’s a calendar event. We plan outfits for it. Cross boroughs for it. Wait in lines like it’s a Cult Gaia sample sale.
And somehow, froyo made it out of the early 2010s alive. Better, actually. She’s rebranded — sleek, minimal and finally getting the respect she always deserved. Kind of like your Khaite-wearing mom who “just had good instincts.”
She’s older, hotter and knows her probiotic worth.
So here it is — a lineup of NYC frozen spots worth obsessing over.
The Riff: Softside