Unless you’ve been living under a rock—or maybe deep in a device-free wellness retreat—you’ve definitely seen those pics: Instagram “models” hooked up to aesthetic little IV drips, sipping spirulina while getting “hydrated.”
But as someone who’s had more than a few IVs (and not just after a night out), I can tell you—IV therapy is way more than just a bougie hangover fix or pre-Coachella flex. There’s real science behind the drip and a whole lot happening beneath the surface—literally.
Meet Bracha Banayan, FNP: ANCC-certified Family Nurse Practitioner, healthcare entrepreneur and founder of IVDRIPS. With over a decade of clinical experience—and eight years laser-focused on therapeutic infusions—Bracha is helping define the next generation of modern, medically sound wellness.
She’s not just here to glam up wellness—she’s here to redefine it. Every nurse is hand-trained by her. Every protocol, grounded in real medical expertise. And every bag? Customized to support your body at the cellular level.
You may have seen her breaking it down on CBS News, or going viral for her NYC street interviews (yes, the ones where she gets very real about Ozempic). She’s also the founder of HelloDose, where she’s pioneering GLP-1-based care for conditions like bulimia, IBS and Crohn’s—with the rare combo of clinical depth and lived empathy.
So if you thought IV therapy was just expensive water in a bag (that’s clearly missing a lebabubu), Bracha’s here to set the record straight.
Let's get into it.
Think of your body as a team working on an important project. Your hydration, blood work, liver, heart and kidneys all collaborate to keep you functioning. So let’s say you’re working with your team on a project that needs to happen seamlessly. Then there’s an emergency at the company and half the team gets pulled elsewhere. Everyone left on the team feels extremely tired trying to get the job done. They’re working overtime, feeling more exhausted than usual and it may take them much longer to finish.
That’s when the company decides to bring in outside resources to boost team morale and give them what they need to finish on time. IV therapy brings those extra resources your body needs when it’s fighting illness and trying to maintain daily functions.
IV therapy beats drinking water or taking supplements because it skips your digestive system entirely. The nutrients go directly into your bloodstream, so your cells get 100 percent of what they need immediately. That’s why our clients—from professional athletes to frequent travelers—love IV Drips for jet lag recovery, post-workout healing and immune support. Most people feel the effects within minutes, instead of waiting hours for pills or drinks to work.
Most people have never heard of NAD and glutathione, but together they’re incredibly beneficial. Think of a soldier going to war—NAD is like the food that gives him energy and glutathione is like his protective shield. NAD powers up your cells while glutathione protects them from damage. This combination boosts your energy while strengthening your immunity. It’s ideal for those who travel frequently and tend to get sick, or for anyone looking for more energy and improved immune function.
If you have low iron levels, adding vitamin C to your IV can make a huge difference. Vitamin C significantly improves how well your body absorbs iron, which means better results than just taking iron supplements alone. This is especially helpful for women, athletes or anyone dealing with fatigue that may be iron-related.
Here’s something that could be dangerous if you don’t know it: Vitamin C can make your blood sugar readings appear higher than they actually are. If you’re diabetic or monitor your glucose levels, this could be confusing or concerning. This is why getting IV therapy from trained medical professionals is so important. At IV Drips, we understand these interactions and can adjust your treatment based on your health conditions and medications.