At 24, Jeremey Tahari is doing more than just taking the reins of a legendary fashion house; he’s rewriting the playbook.
As the newly appointed CEO, creative director of Elie Tahari and managing partner of Tahari Capital, Jeremey is leading a bold reinvention of the brand’s legacy—one rooted not in tradition, but in forward-thinking vision.
His first full collection signals a shift: modern silhouettes, elevated storytelling and creative direction that feels both personal and provocatively future-facing, all while honoring the timeless versatility the brand was built on.
Fluent sat down with Jeremey at the Tahari Capital headquarters in SoHo to talk about what it really means to carry a legacy forward and shape your own in the process.
This is a conversation about influence as authorship, fashion as emotional architecture and why the next generation of brand builders are less concerned with trends and more focused on meaning.
As Jeremey charts the future of Tahari—from runways to real estate and beyond—we dive into what it means to influence with intention, lead with emotion and build something that lasts longer than the trend cycle.
This is the next generation of influence…and it’s only just getting started.
It means a lot—this is something I’ve dreamed about for most of my life. But there was a point when I genuinely wasn’t sure if I’d ever be involved in the brand. I’d gone down a completely different path with real estate, and then my dad came to me and said he wanted me to be a part of it—that he believed I could really make an impact. That moment was both surprising and validating.
Since stepping into this role, I’ve realized I’m having more fun doing this than anything I’ve done before. I love fashion. I love talking about what feels right, what looks good, what connects emotionally. I feel grateful every day that I get to build something that’s both creatively fulfilling and deeply personal.
I really believe in the saying: if it ain’t broke, don’t fix it. My father built something amazing over the last 50 years, and there are some core values I’ll never change — like versatility. Elie always focused on creating clothing that worked for real women across every aspect of their lives.
That kind of versatility is more relevant now than ever. Women today move fluidly between so many roles — from boardrooms to school pickups to dinner with friends — and their wardrobe needs to support that rhythm without sacrificing style.
It might sound random, but honestly, architecture. I find so much inspiration in shapes, materials, contrast and texture. It’s adjacent to fashion, in a way. You can play with light and structure, softness and strength. And maybe I always secretly wanted to be an interior designer… so this is me channeling that energy.
We’re living in an era of individualism, not just in fashion, but in art and culture as a whole. I think people want to express themselves, but at the same time, they also want to feel connected to something. So it’s about individuality with intention — like, I know who I am, and I still want to be part of a community. That’s a powerful balance.
It comes down to that same idea: versatility. I want pieces that look great on both the daughter and the mother, without feeling like they’re trying to be each other. Honestly, the top you’re wearing is a perfect example — it’s modern and refined on you, and would read as effortlessly chic on your mom. Same piece, different energy. That’s the kind of multigenerational design I think is exciting.
Because connection matters more than ever. We might be more digitally connected, but we’re also more disconnected in real life. So, when a brand works with someone who’s relatable, who has a voice and a personality, it creates intimacy. Fashion brands shouldn’t feel like these cold, corporate giants. They should feel personal. You want to be part of something human, not just something transactional.
It’s all about intention. You can tell when something’s made just to sell. People feel that. It’s not genuine. For me, it’s also about accessibility. I don’t love the price gouging we’re seeing in fashion. I think everyone deserves to experience luxury. Real luxury isn’t about the price point — it’s about how it makes you feel.
Our TikTok isn’t trying to project some untouchable, high-gloss image. It’s just our Head of Social, Becky, doing her thing — and doing it brilliantly. She’s funny, stylish and feels like someone you’d actually want to hang out with. That kind of realness is what builds connection.
You took the words out of my mouth. Influencers today are entrepreneurs, creatives and connectors. They bring people into a world. That emotional connection is what builds community and brands need to be part of that now more than ever.
I want women to feel powerful and self-assured — whether that’s expressed through elegance, edge, sensuality or quiet confidence. There’s no one version of empowerment and our new collection really reflects that.
A crystal-clear image. You know exactly who she is. What she wears, what she believes in, how she lives. She’s strong, confident, unapologetically herself — and that energy should be unmistakable. The Tahari woman is powerful, and I don’t want that to just be known in 15 years. I want it to be undeniable right now.