Closets of influence: Serena Kerrigan’s (Pickle) closet doesn’t whisper… it screams.

SFK, aka Serena Fucking Kerrigan for the uninitiated, has never played it safe. She built a brand by saying the thing out loud, turning dating into a card game and clothing into armor.

Her closet isn’t just a wardrobe. It’s a diary tagged with designer labels. It holds power, history and maybe an ex’s Naadam cashmere hoodie she’ll never return out of principle. It’s where her confidence lives when it’s not on set, on stage or in your algorithm.

This is the heartbeat of Closets of Influence, a campaign powered by Fluent and Pickle that celebrates style as identity, power as shared currency and closets as cultural capital.

With Pickle granting access to Serena’s actual pieces, her closet flips from private stash to public manifesto. It’s not just what you wear—it’s who you become when you wear someone else’s power. It’s you: unapologetic, unfiltered, unstoppable. Handled with intention (and maybe with an NDA).

Pancho Kerrigan Levine  agrees, the cream-colored, Hermès-collared dachshund with Manhattan pedigree and an attitude sourced straight from the Mark Hotel.

He doesn’t believe in basics (he once barked at someone in Reformation). He doesn’t walk. He arrives.

Together, Serena and Pancho are answering questions about confidence, personal power and the idea that influence isn’t just what you wear, but what happens when someone else wears it, too. This is closets with POV, clothing with context and dressing like your ex will see you — and regret his entire life.

If confidence had a dress code, how would you describe yours in three words?

Serena: Bold. Tailored. Timeless.

Pancho: Fur. Fur. Fur.

What’s the one piece in your closet that feels like your personal power suit — something you reach for when you need to run the room?

Serena: My Rolex. I bought it for myself on my 27th birthday, because my mom always said 27 was the year everything would fall into place… and it did. That said, a sharp black blazer will always make me feel like the HBIC.

Pancho: My Hermès collar. I forced my parents to buy it for me simply for existing.

In a world where closets are currency, what’s one fashion secret you’ll never keep to yourself?

Serena: Confidence is the real accessory. Clothes can make the first impression, but energy closes the deal.

Pancho: Everything looks better with chest hair. Yes, even Prada.

Who has shaped your style sensibility more: the women who raised you, or the women who raised the bar?

Serena: My grandmother, Grace, was a stewardess for Pan Am in the 1960s, and she embodied elegance in every way. She lived on the Upper East Side, lunched at Bergdorf’s, wore her hair in a French twist and collected tweed Chanel suits. She’s the most sophisticated woman I know, and I’ve always aspired to carry myself with the same grace and presence.

Pancho: I take notes from no one. People take notes from me. 

What made you want to open your closet to the public on Pickle — and why now?

Serena: Because I’ve always loved The Sisterhood of the Traveling Pants. I think clothes carry memories, and it’s exciting to imagine my pieces having a second life with someone else. Style should circulate, not sit.

Pancho: I was tired of my closet being mistaken for a museum. It deserves an audience.

Which piece from your Pickle closet deserves its own main character moment? And what kind of energy should the renter bring to it?

Serena: My  Magda Butrym dress I wore for the premiere of my Peacock show, Older Hotter Wiser. It made me feel like a movie star… so if you rent it, you better walk in like the camera is already rolling.

Pancho: My crown. And no, it’s not a prop. It’s a personality test.

You’ve built a brand on being unfiltered and unapologetic. How do you define influence in 2025, and what responsibility comes with it?

Serena: I think influence is about actually making an impact. It’s not the number of followers you have, it’s whether people are truly listening to you, taking your advice and looking to you to make a difference in their own lives. Followers without connection are empty. Real influence comes from the quality of your audience, the relationship you build with them and how deeply you understand your community.

Pancho: Influence is making people believe they need what I own. Responsibility? That’s for your accountant.

What makes a closet impactful: what’s hanging inside, or who’s bold enough to open the doors?

Serena: A closet is impactful when it tells a story, not just when it shows off a label.

Pancho: Closets don’t make impact. Icons do. I’m the icon. Next question.

If you could borrow anyone’s Pickle closet for 24 hours, whose would it be — and what’s the first piece you’d pull?

Serena: Elsa Hosk’s, on the condition I can pull everything and return nothing.

Pancho: Zendaya’s closet. Because Law Roach styling me? One pull and suddenly every other closet looks like Zara. That’s world domination.

What’s the one piece on Pickle right now that you’d rent in a heartbeat? Where would you wear it?

Serena: A Khaite Candita Lips gown. I’d wear it on my book tour for my first Let’s Fucking Date tour coming up in fall 2026.

Pancho: The STAUD Hot Dog Tommy Bag. It’s called branding, darling.