Photo courtesy of brands
This is the Euro Man Summer Edit — a roundup for the guy who may not get fashion, but knows he looks hotter in Italy. It’s giving “effortlessly curated,” even if your girlfriend or aspiring influencer sister packed your suitcase the night before. We didn’t forget about you men.
You appreciate the vibe maintenance as much as your Aperol, but you’re certainly not trying to reinvent the wheel here. It’s called looking like you belong at the beach club in Ramatuelle without getting confused for someone’s try-hard crypto boyfriend.
So here’s what to wear if you’re aiming for “disarmingly well-dressed American” energy in a sea of finance bots with cargo shorts and whatever button-down their moms gave them in college.
The Euro Man doesn’t wear a baseball cap — he wears a soft cap. Ideally something that says “I summer” without saying “I yell at waiters.” Think washed-out canvas, pastel embroidery and tasteful logo placement.
The Euro Man loves his camp shirt as much as he loves wearing it heavily unbuttoned. The key here is the opposite of fitted. Think boxy, breezy, open collar and wide sleeves. Pair with a white tank or leave it bare... both ways are tickets to looking like you date a local French girl who dabbles in the arts.
The Euro Man and his sweater polo are an inseparable duo. Worn mostly buttoned up with tailored shorts and drawstring linen pants and loafers, this piece is giving the ultimate "I stumbled into a dinner party in Sardinia" energy. If you're feeling flirty, throw on a (thin) gold chain and roll your sleeves up *just once.*
The Euro Man understands that the tee and tank is the foundation of his canvas. Done right (structured but not tight), it allows every other piece to shine. Layer under a camp shirt, linen overshirt or unbuttoned poplin shirt and the look speaks for itself.
The Euro Man embraces the old-money shirt as much as the American man depends on his crew neck.
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The Euro Man is allergic to cargo shorts. If he's going to wear shorts, they're whispering in quiet luxury and made from linen or cotton exclusively. Rich neutrals, clean lines and paired with a high sock and loafers.
The Euro Man is all about the drape, not the slouch.
The Euro Man prefers his swim trunks to look as good poolside in Positano as they do walking back from the boulangerie at 9 a.m. These are short (ish) and don't look like the boxers from your angsty teenager era.
The Euro Man knows that sunglasses are almost as key to the fit as the spritz is to sunset. These frames are taste, not trend.
The Euro Man does no contact with rubber flip-flops. If they're leather? He breaks the rules. But it's really loafers with a dash of arrogance that has him hard-launching.