Photo courtesy of brands
This is the Euro Man Summer Edit — a roundup for the guy who may not get fashion, but knows he looks hotter in Italy. It’s giving “effortlessly curated,” even if your girlfriend or aspiring influencer sister packed your suitcase the night before. We didn’t forget about you men.
You appreciate the vibe maintenance as much as your Aperol, but you’re certainly not trying to reinvent the wheel here. It’s called looking like you belong at the beach club in Ramatuelle without getting confused for someone’s try-hard crypto boyfriend.
So here’s what to wear if you’re aiming for “disarmingly well-dressed American” energy in a sea of finance bots with cargo shorts and whatever button-down their moms gave them in college.
The Soft Cap
The Euro Man doesn’t wear a baseball cap — he wears a soft cap. Ideally something that says “I summer” without saying “I yell at waiters.” Think washed-out canvas, pastel embroidery and tasteful logo placement.
Aime Leon Dore Café Leon Dore Hat
Sporty & Rich Syracuse Hat in Dark Navy
Reuben Oliver R.O. Floral Baseball Cap
Polo Ralph Lauren Cotton-Canvas Cap
The Boxy Camp Shirt
The Euro Man loves his camp shirt as much as he loves wearing it heavily unbuttoned. The key here is the opposite of fitted. Think boxy, breezy, open collar and wide sleeves. Pair with a white tank or leave it bare... both ways are tickets to looking like you date a local French girl who dabbles in the arts.
Todd Snyder Textured White Linen Camp Collar Shirt
COS Camp Collar Shirt in White Blue Striped
Wax London Didcot Lace Short-Sleeve Shirt
Corridor Convertible Collar Embroidered Linen Shirt
Nude Project Block Shirt in Beige
The Sweater Polo
The Euro Man and his sweater polo are an inseparable duo. Worn mostly buttoned up with tailored shorts and drawstring linen pants and loafers, this piece is giving the ultimate "I stumbled into a dinner party in Sardinia" energy. If you're feeling flirty, throw on a (thin) gold chain and roll your sleeves up *just once.*
Sunspel Riviera Polo Shirt
MR P. Open Knit Organic Cotton Polo Shirt
Percival Casa Martini Knitted Polo
Abercrombie & Fitch Pima Cotton Johnny Collar Sweater Polo
Banana Republic Birdseye Stitch Polo in Light Blue
Hammer Made Chester Knit Polo
The Elder Statesman Nora Lite Check Polo in Natural
The Essential Tee & Tank
The Euro Man understands that the tee and tank is the foundation of his canvas. Done right (structured but not tight), it allows every other piece to shine. Layer under a camp shirt, linen overshirt or unbuttoned poplin shirt and the look speaks for itself.
Uniqlo AIRism Cotton T-Shirt
CDLP Ribbed Tank Top
SUITSUPPLY White Tank Top
James Perse 3-Pack Short Sleeve Crew Neck Tee in White
The Staple Shirt
The Euro Man embraces the old-money shirt as much as the American man depends on his crew neck.
Nili Lotan Cristobal Shirt
The Frankie Shop Sinclair Shirt in Navy
Our Legacy Coco Shirt in Off White Air Cotton
LOEWE + Paula's Ibiza Pinstriped Cotton-Blend Shirt
Zanone Ice Cotton Polo Shirt
The Non-Cargo Short
The Euro Man is allergic to cargo shorts. If he's going to wear shorts, they're whispering in quiet luxury and made from linen or cotton exclusively. Rich neutrals, clean lines and paired with a high sock and loafers.
Todd Snyder 10" Italian Pinstriped Relaxed Short
Loro Piana Cotton Deck Shorts in Optical White
The Elevated Pant
The Euro Man is all about the drape, not the slouch.
NN. 07 Theo Classic Linen Slim Fit Pant
Studio Nicholson Sorte Wide-Leg Pleated Trousers
The Multi-Purpose Swim Trunk
The Euro Man prefers his swim trunks to look as good poolside in Positano as they do walking back from the boulangerie at 9 a.m. These are short (ish) and don't look like the boxers from your angsty teenager era.
Orlebar Brown Bulldog Seersucker in Catalina Blue/White Stripe
OAS Dune Mitu Swim Shorts
The Statement Specs
The Euro Man knows that sunglasses are almost as key to the fit as the spritz is to sunset. These frames are taste, not trend.
Persol 714 - Original in Green
Garret Light Kinney Sun in Spotted Brown Shell
MOSCOT Lemtosh Sun in Blonde
The Classic Shoe Rotation
The Euro Man does no contact with rubber flip-flops. If they're leather? He breaks the rules. But it's really loafers with a dash of arrogance that has him hard-launching.
The Espadrille
CASTAÑER Pablo Suede Espadrilles
The Derby
Velasca Fugnin Suede Calf Leather
The Penny Loafer
Morjas in Sand Suede
Marc Nolan Men's Abe Baby Blue Suede
The Slip-On Sandal
BIRKENSTOCK Kyoto Suede
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