
Drop Your Pin,
What Are You Wearing?
What to pack for the South of France... so you’re best-dressed at La Guérite.
by Amy Rosner | 06/13/2025
by Amy Rosner | 06/13/2025
Welcome to your South of France era — Loewe basket bags, Hunza G bikinis and blurry disposable camera pictures outside Sénéquier in Saint-Tropez.
Bonus points if your suitcase is filled with overpriced French pharmacy skincare you don’t really need but TikTok told you to buy. We’re here to romanticize everything: baguettes, boys and your spiral over which coverup to bring to Club 55.
So here's the ultimate, slightly delusional, high-maintenance-but-cute guide to packing for the South of France — because of course you need options for both Monaco nights and panic attacks at La Môme Beach.
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