Burgundy for Valentine's Day? Groundbreaking. Here are Coco Schiffer's rich red picks.

Valentine’s Day is around the corner (fml), and there is literally nothing tackier than wearing in-your-face red or blinding bubblegum pink. I think this goes without saying, but anything that says “love” on it is the worst offender. If your outfit even closely resembles a Wildfox sweatshirt from 2024, you deserve more jail time than Luigi Mangione. Wait, is he single? I'm kidding!!!!!!

Finding a V-Day outfit that doesn’t scream, “I am so annoying I post pictures of my cheating boyfriend nine times a day” OR “I am so desperate I’ll go out with anybody who asks how a beautiful girl like me is still single” is an actual struggle. In all seriousness, I would argue that festive dressing is the hardest type of style to master. Is there really a way to pay homage to a holiday without looking like a total idiot?

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Thanks to Coco Schiffer — thriving wardrobe stylist, rising style icon and our generation’s it-girl — the answer is ABSOLUTELY.

Celebrated for her signature Parisian-chic aesthetic and capsule wardrobe that could rival Morgan Stewart’s, Coco is reinventing the creator landscape one pair of Prada glasses (and obviously $12 Gap tanks) at a time.

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Coco’s highly-coveted “Superguides” have certainly played a role in her rise to online fame, elevating her from fun Instagram influencer to real-world style guru. If you aspire to dress even a fraction as fashionable as Coco, we highly recommend investing in her 2025 Winter Superguide, 40+ (!!!) pages of seasonal quality pieces worth the investment.

“Tacky” is most definitely not a word Coco is fluent in, so who better to curate a V-Day look even Mary-Kate and Ashley would approve of?

Keep reading for Coco’s rich red picks ... to go with your chocolate and glass (or bottle) of Bordeaux.

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